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TARGET AUDIENCEEnsuring you segment and understand your customer base in order not to spam users with messages about offers, sports, events and bets they are not interested in. Similar to the most efficient forms of customer communication, the aim is to send a targeted, engaging, actionable, and timely message to your users in order to engage them with your brand.
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ENGAGEMENT & REDIRECTIONEnsuring there is an offer, or a price boost, to ensure you grab the user’s attention. Or if it’s a subscription-based notification around incidents or a special promotion, ensure they are well worded and grab attention, or include rich media. Similar to above, this is ensuring that the user deep links to the right page, or has the bet preselected to make it easy to take action from the notification.
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TIMEThis is about understanding when your users are most likely to be receptive to push (e.g. the hour before the event) according to their own betting patterns. For example, if you expect a user to normally bet one hour before kick-off for the Champions League if it gets to 15 minutes before this, a timely push with a promotion may be the offer they need to force them to bet.
Push notifications have the potential to create a powerful and exciting channel of communication between an operator and its customers. When push notifications are used poorly, they hold a reputation with end-users as a distraction at best, and downright annoying at worst, an assessment that 52% of respondents to a November 2015 survey by mobile engagement platform Localytics and Research Now agreed with.
However, deployed effectively in the right target audience they can be a useful tool for operators in driving customer engagement. According to the survey, those who accept push notifications demonstrate 171% more total engagement with a mobile app. We offer business partnerships with digital specialists set up the right digital customer journey in order to create strong loyalty bonds with your punters.
We offer premium consultancy on the promotional content, we define the keywords of your promotional message, we set up a weekly/monthly planning for every push notification campaign and we provide the right timetables to kick-off your marketing push.